Prepared for Israel Jr. · Key contact: Cheryl Armstead · Acorn Stairlifts
Cheryl Armstead is an Appointment Generator for Acorn Stairlifts — the world's #1 stairlift company. Her job: get seniors and homeowners with mobility challenges to agree to a free in-home visit. She doesn't sell anything. You are Step 1.
Cheryl calls your leads, qualifies them, and books the free in-home survey. When a consultant visits, they measure the stairs and present a custom quote on the spot — no pressure, no commitment, completely free. This is an easy yes for most people.
Every qualified appointment that results in a sale generates income for Cheryl. Your role is to source the leads that feed her pipeline. You find the right people, hand them off to Cheryl, and when they book — you get paid. Industry standard: $25–$75 per booked appointment that shows.
The stairlift market is $1.6B and growing at 8.1% annually. 77 million Baby Boomers are aging in place. A stairlift is often the single purchase that keeps a senior in their home for another 5–10 years. You're not moving a product. You're changing someone's life.
Understanding the full picture makes your role click. Cheryl is Step 2. You are Step 1. Everything else flows from there.
Find qualified homeowners. Seniors 55+, have stairs, mobility concern or fall risk. Hand name and phone to Cheryl. This is where your income starts.
Cheryl calls the lead, qualifies them, and books the free in-home survey. This is where her income triggers — and where your referral fee activates.
Acorn consultant visits, measures the staircase, and presents a custom quote on the spot. No pressure, no commitment. Most homeowners appreciate the visit regardless.
Customer signs. Custom stairlift rail manufactured to exact specs. Typical price: $2,500–$10,000+. Acorn manufactures everything in-house.
Install completed in the home, usually within 1–2 weeks. Ongoing service contracts available. Happy customers tell their neighbors — organic referrals follow.
"Acorn offers a completely free, no-obligation home visit. They come to you, measure your stairs, and give you a quote. No pressure — you decide from there."
That's it. Don't add to it. Don't sell harder. The offer sells itself.
Understanding how Cheryl gets paid helps you understand how you get paid for feeding her leads. Her comp model is your blueprint.
| Dimension | Detail |
|---|---|
| Primary Task | Book free in-home measurements with qualified homeowners |
| Work Style | Phone-based outreach — inbound inquiries + outbound warm leads |
| Lead Qualification | Homeowner ✓ · Has a staircase ✓ · Mobility concern ✓ · In service area ✓ |
| Cheryl's Comp | Base hourly + bonus per booked appointment that shows + additional bonus on conversion to sale. Total: $35K–$55K/yr. Top performers exceed $60K. |
| Your Referral Rate | $25–$75 per booked appointment that shows. Negotiate with Cheryl directly. At 10+ bookings/month you have leverage for a formal written arrangement. |
A qualified lead: homeowner, has stairs, mobility concern — even early-stage. These people are everywhere if you know where to look.
Flyers, in-person conversations, bulletin posts. Highest density of the exact demographic. One good relationship opens the door to hundreds.
High trust, high concentration of 55+ homeowners. One relationship with a pastor opens a whole congregation. The warmest channel there is.
Post-surgical patients are prime candidates — their mobility was just challenged for the first time. Right person, right moment.
Caregivers are already inside the homes of mobility-limited seniors. One referral relationship equals a steady, warm pipeline.
Local senior groups, caregiver groups, neighborhood pages. Organic posts and targeted ads both work. Fast to start, scalable quickly.
Door-to-door in age-restricted neighborhoods has the highest conversion rate of any channel. The whole neighborhood qualifies.
Agents working with downsizers see seniors modifying homes to stay in place. They need stairlifts — and their agents hear about it first.
Don't build before you have intel. Don't spread across 7 channels before mastering 3. Follow this sequence exactly.
Understand where her lead sources are thin. Ask what types of leads convert best in her area. Don't build a pipeline without that intel.
"Free, no-obligation home visit. They come to you, measure your stairs, give you a quote. No pressure — you decide." That's the whole script.
Name, phone, address, date contacted, status. CRM discipline is how you go from 5 leads/week to 50. Start simple, stay consistent.
Don't try all 7. Pick the 3 most accessible in your network — church, senior center, Facebook — and go deep before expanding.
This is the proof-of-concept run. Track how many book. Track how many show. That data is your conversion baseline.
At 10+ bookings/month you have leverage. Structure a per-booking arrangement in writing. That's when this becomes a real income stream.